Cambridge United Football Club is pleased to announce the introduction of LED perimeter advertising technology at the Cledara Abbey Stadium for next season...
This innovative addition provided by Pioneer Group will add to the supporter experience while providing unique branding opportunities for sponsors and partners.
The LED perimeter advertising system, installed along the perimeter of the Buzz Catering Main Stand, will dynamically display advertisements, promotions, and engaging content throughout each match. This platform will not only provide advertisers with a captivating medium to reach a diverse audience of football supporters, but also enhance the visual spectacle for fans.
"We are excited to unveil this cutting-edge LED perimeter advertising technology at Cambridge United Football Club," Neil Rowe, Head of Commercial said. "This investment in digital perimeter technology underlines our commitment to delivering an exciting and engaging experience for our supporters while offering our partners a powerful avenue to showcase their brands."
With its vibrant display capabilities and flexibility, the LED perimeter advertising system will enable Cambridge United to tailor content based on specific events, promotions, or sponsor activations, further amplifying fan engagement and brand visibility.
In addition to enhancing the in-stadium experience, the LED perimeter advertising will extend the reach of Cambridge United's brand to a national and international audience through televised matches with the record-breaking Sky Sports broadcasting EFL agreement for 2024/25.
Paul Childerhouse, Group Director at Pioneer Group said, “The proposed LED solution is the first part of a comprehensive digital transformation of the stadium. Cambridge Utd have invested in a pitch side LED, covering the main stand, creating new revenue opportunities for local and major advertisers.
“The LED is based on Pioneer Digital Solutions latest outdoor pitch-side LED which is 800mm high and has a pixel pitch of 10mm, with its high brightness and colour control, it ensures the advertising content looks at its best even during bright sunny conditions.”
To register your interest in the LED perimeter advertising system and request a brochure, please contact Neil Rowe via neilr@cambridgeunited.com.