Three-year dual-brewery-agreement with Principal Partner, BrewBoard and multinational brewery, Molson Coors announced…
Following a comprehensive tender process the Club is pleased to announce a three-year dual-brewery-agreement with Principal Partner, BrewBoard and multinational brewery, Molson Coors, for pouring rights at the Cledara Abbey Stadium which will offer supporters a diverse range of international brands and local craft beer.
The agreement which will come into effect for the 2024/25 season will see an increase in BrewBoard taps located around the stadium, as well as within the Club’s hospitality lounges.
Fan favourites Abbey Gold and Cambstar will be available at all bars, along with special editions of BrewBoard beers throughout the season. The local products will be accompanied by Madri Excepcional and Sharps Cold River Cider in all supporter bars, whilst Guinness and bottled Coors, Staropramen and Rekorderlig Cider will also be available as additional options within hospitality lounges.
A second BrewBoard Beer Bus, offering a wider selection of local BrewBoard beers, will also be introduced into the expanded Newmarket Road End Fan Zone.
In addition to being the Club’s Principal Partner, the agreement will also see BrewBoard become the Club’s first Matchday Fan Zone Partner.
Oliver Pugh, Director at BrewBoard said, “We are excited to have been given the opportunity to work with the Club for the next three years, plus the benefit of working alongside a worldwide-respected brand in Molson Coors. But most importantly, the chance to get even more of our product into the hands of the Club’s relentlessly cracking fanbase.”
Charlie Risk, Account Manager at Molson Coors, added, “We are immensely proud to be partnered with Cambridge United Football Club for the next three seasons and are excited to collaborate with a fantastic local brewer in BrewBoard. At Molson Coors we believe in Uniting People to Celebrate Life’s Moments and we are very much looking forward to supporting the club to do just that.”
Neil Rowe, Head of Commercial at Cambridge United, stated, "We are delighted to announce a dual-brewery-agreement with both BrewBoard and Molson Coors for the next three seasons.
“As our crowds continue to grow each season, so does the demand for pre-match and half-time refreshments. This partnership with a local and multinational brewery provides our supporters with an exciting variety of options.
"We have two parties on board who are passionate and excited about taking the Matchday experience to the next level.’’