Cambridge United has extended its kit partnership with Umbro as part of a multi-year deal...
Kitlocker.com will continue its expert role in facilitating the Umbro license, with the Sheffield-based teamwear specialists responsible for design and supply across the kit range.
Since Umbro and Kitlocker.com first partnered with the club last year, the U’s shirt sales have increased by 25% from 2022/23 to 2023/24 and the popularity of the shirts has continued into year two with record sales in the first two weeks.
Alex Tunbridge, Chief Executive Officer at Cambridge United, said, “We are pleased to be extending our partnership with Umbro and Kitlocker. Over the past two seasons, both parties have worked exceptionally hard to create a partnership that has produced a strong range of kits and secondary wear for players and supporters which has gained both national and international coverage.
“Our commitment to extend the partnership for the foreseeable future, provides us with the opportunity to become a market leader at our level of the game.”
This season’s away shirt has gained notoriety among football fans for resembling the distinct design of a plate from a well-known high-street pub chain. Instead, the popular shirt design is inspired by the plethora of water lilies along the River Cam.
Ewan Scott, Director at Umbro, added: “We are delighted to see this partnership extended. Umbro is a British brand that is proud to partner with great community-centric clubs such as Cambridge United. Everyone at the club, at Kitlocker.com, and at Umbro have worked so hard to make this a success and this extension to the agreement is a testament to everyone’s hard work.”
Mike Kent, co-founder of Kitlocker.com, added: “KItlocker takes great pride in working with professional clubs and we are delighted to extend our relationship with Cambridge United and continue working with Umbro on creating excellent teamwear for the club.
“We enjoy the responsibility of working with football clubs. We understand how integral the football kit is to a club and its fans, so it has been pleasing to see the positive reaction of U’s fans in the past two seasons. Now, with this additional commitment, we’re excited to build an even greater relationship with Cambridge United and their fans. Rest assured, there are more and more excellent kits to come.”